About us

At SOBO Beauty, we’re unapologetically obsessed with baths, long showers, and all things body care. We believe your body deserves just as much attention as your face—without needing a 10-step routine. Our mission is to make self-care simple, effective, and a whole lot more fun.

We craft advanced, skin-smart formulas that tackle today’s real concerns—from back acne to tanning, body odor, and more—using potent ingredients like Ascorbic Acid (Vitamin C), Niacinamide, Salicylic Acid, and other dermatologist-loved actives. Whether you're dealing with texture, tone, or just tired skin, SOBO helps your body feel nourished, smooth, and radiant—effortlessly.

And for our fellow long-bath lovers? This brand is especially for you. The ones who take their time, find joy in warm water, and believe pampering your body is a form of self-respect. We see you. We are you. And we’re here to make your daily rinse feel like a ritual, not a routine.

Welcome to SOBO—self-care for the body, made with love.

 

"SOBO was born from my own obsession with long, lazy baths and luxurious body care. Every product you see here has been tested on me first—for months—until it felt just right. I hope SOBO makes you fall in love with your body care routine, the way I did."
— With love, Supreti Tyagi (Founder, SOBO Beauty)